Rylee Pride
I specialize in graphic & multimedia design for music and lifestyle-related artists and events. My expertise spans event marketing, brand design, content creation, social media management, website design, copywriting, video editing, and event production.
Graphic Designer & Social Media Manager
Insomniac Events
Mixed Media Designer
2021 - Present
My role includes designing key art pieces for various venues promoting the world’s most renowned DJs and EDM artists in the Southern California music scene.
Design work includes but is not limited to creating key art flyers, additional artists’ assets, animation, video trailers, social video content creation, and festival artwork assistance.
I oversee designing, organizing, and maintaining artists' expectations while working alongside our digital marketing team to ensure effectiveness and consistency across all projects and design channels.
IRL Studio
Founder & Creative Director
2019 - Present
As the founder of IRL Studio, my role included client outreach, design strategizing and execution, and client expectation management.
Design work included but was not limited to social media content creation, pitch deck design, album artwork, social media management, logo design, and merch design.
My clients exist across all industries, and all have unique design requirements and expectations. Some client names include High Tide Festival, Rose Entertainment, Rose Gold, Apolla, Unity, JusCollege, Anna Menz, Kinetic Group, The Hideout, Twinsick, Wicked Paradise.
Graphic Designer
2023 - 2024
Sony Music
Underneath Sony’s Extreme Music brand, an international production music library that forms part of Sony/ATV Music Publishing, I work part-time, creating and managing production news for album artwork for new and emerging artists.
In this role, I also organize playlist art and am responsible for the mass exportation of content for various platforms.
Retrospekt Music Festival
Lead Design
2019 - 2021
Developed the music festival brand identity from the ground up including logo design, lineup graphics, social content, pitch decks, website design, partner & sponsor assets, static & video promotion, live stream assets, and wristband & lanyard design.
Designed and executed a successful social media strategy across Instagram, TikTok, Facebook, Linked In, and Twitter while regularly engaging with artists, fans, and influencers.
Participated in executive-level conversations while maintaining deliverables with various sponsors, partners, and artist managers.
Organized and lead our 2021 Influencer program which involved identifying key influencers that aligned with our brand and supported our mission of diversity and inclusion.
VTPro Design
Design Assistant
2020 - 2022
Working directly under Justine Henderson, the multimedia designer and photographer, I assisted on multiple design projects. My initial project included designing over 25 unique horror-movie-themed Posters & VHS for Netflix’s 1994 Fearstreet Activation located in West Hollywood, California.
Additionally, I was placed in charge of designing and executing content for Netflix’s Gray Man activation at the 2022 San Diego Comicon.
Ideaison LLC
Lead Design
2018 - 2021
Successfully re-designed and maintained the brand Identity for LA-based female-founded, experiential events company, Ideaison, maintaining consistency across all social media platforms and branding assets.
Regular deliverables included social media content creation, website design & upkeep, newsletter & advertisement design, pitch deck curation, and numerous client design requests.
Created successful social media strategy campaigns while also designing, managing, and analyzing content performance every week.
Contributed to executive-level conversations every week while also managing and maintaining over 4 different interns during my time at the company.
Amplified the brand voice by excelling in the role of lead copywriter and also focused on SEO efforts by contributing with monthly blog post creation.
Media Specialist
2019 - 2021
KP Kreative
Designed static & video social and advertising content for 5 different health industry clients with a focus on maintaining brand consistency on Instagram, Facebook, and Linked In.
Curated and managed successful social media strategies across the board by integrating trending digital marketing techniques and building strong brand voices and identities.
Analyzed monthly data reports to measure growth, re-align strategies, and improve content performance. Contributed to SEO efforts by writing monthly blog posts directly related to the digital marketing industry.
Education
University of Colorado
Bachelor of Science
Media Design & Production
Presidential Scholar
Dean’s List
Honor’s Graduate
At Boulder 2017 - 2021
References
Ginger Thai
Senior Graphic Designer
Insomniac Events
+1 (626) 244 - 4150
gxthai@gmail.com
Justine Henderson
Lead Designer
VTOPro Design
+1 (970) 390 - 9611
hello@justinehenderson.com
Kayleigh Mertens
Marketing Director
GDXStudios
+1 (715) 613 - 2276
kayleighmertens22@gmail.com
Skills
Adobe Creative Cloud
Social Media Management
Content Strategy
Time Management
Communication
Problem Solving
Contact
Los Angeles, CA
2021 - Present
Information
210-315-2467
rylee@irl-studio.com
irl-studio.com